What to Do about an Ai Deepfake under New York and Federal Law

A single fabricated video can create liability on three separate tracks at once, and each track carries its own proof burden and deadline. New York Penal Law § 245.15 now reaches images created through "digitization," so it applies to AI-altered content, not only recordings of real events. On the federal side, the TAKE IT DOWN Act, signed on May 19, 2025, criminalizes non-consensual intimate images that are computer-generated and requires covered platforms to act on removal requests.

Federal law sets a national criminal and takedown baseline, while New York adds its own criminal statute and a private right of action that a victim can bring directly. The table below shows which track governs which conduct.

Speed matters more here than in most disputes, because each day the content stays online widens the reputational and psychological harm. Under the TAKE IT DOWN Act, a covered platform must remove a validly reported non-consensual intimate image, and known identical copies, within 48 hours of the request. A New York court can add pressure through an emergency injunction against a known distributor while the civil case proceeds.

For fabricated statements that damage reputation rather than depict sexual content, the claim usually sounds in online defamation. Where a face or biometric likeness is scraped and reused, a biometric privacy violation claim may also apply. When the host refuses to cooperate, the dispute often turns on online platform liability. New York Civil Rights Law § 52-c gives victims of digitized sexual depictions a direct private right of action for damages.

Being named as the source of a deepfake does not settle the legal question. A prosecutor or plaintiff still carries the burden on intent, identity, and authenticity, and several defenses can defeat that showing:

• Absence of intent: The accused shared the content without knowing it was synthetic or without intent to harm.
• Consent: The depicted person authorized the creation or distribution.
• Misidentification: Device metadata or account access points to a different source.
• Authenticity challenge: The media offered against the accused may itself be altered or lack a documented chain of custody.

These matters sit at the intersection of digital evidence and statutory intent, so they are handled as cybercrime defense cases. Preserving a forensic image of every relevant device early, with hash values that confirm no later modification, often decides the outcome.

Organizations face deepfake exposure from two directions: as targets of fraud and as potential defendants when their tools or employees cause harm. Attackers now use synthetic audio and video to impersonate executives and approve fraudulent transfers, a scheme that overlaps with identity theft. A sound governance policy authorizes each deepfake-capable use case, watermarks AI-generated output at creation, and requires independent confirmation of any high-value instruction received by call or video before funds move.

Is it illegal to make a deepfake?

Not every deepfake is a crime. New York Penal Law § 245.15 targets non-consensual intimate images created by digitization, and the federal TAKE IT DOWN Act covers non-consensual intimate images shared online. Clearly labeled satire that harms no one usually falls outside these statutes, while a fabricated sexual image or a false portrayal that damages reputation can trigger criminal or civil liability.

Can you sue someone for making a deepfake of you?

Yes. New York Civil Rights Law § 52-c gives victims of digitized sexual depictions a private right of action for damages. For non-sexual fakes, you can sue under defamation or right of publicity theories, depending on whether the content spread false statements or used your likeness for commercial gain.

Deepfake matters move quickly, and the right first step depends on whether you are removing content, defending a charge, or protecting a business. Our team can review your situation under the current New York and federal framework and outline the options available to you.

The information provided in this article is for general informational purposes only and does not constitute legal advice. Reading this article does not create an attorney-client relationship. For advice on your specific situation, consult a qualified attorney licensed in your jurisdiction.